Privacy Policy

Effective Date: 09/01/2025

Ground Up Studio, LLC (“Ground Up Studio,” “we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website or interact with us online.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

When you visit our website hosted by GoDaddy, we may collect:

• Personal Information You Provide:
  • Name, email address, phone number, or other contact details when you submit forms (e.g., contact, appointment request, or newsletter sign-up).
• Automatically Collected Information:
  • IP address, browser type, device information, and usage data through cookies or similar technologies.
• Payment Information (if applicable):
  • If payments are processed online, billing details may be collected via secure third-party processors.

2. How We Use Your Information

We use collected information to:

• Respond to inquiries and schedule appointments.
• Provide services and communicate with clients.
• Improve our website, services, and customer experience.
• Send newsletters, promotions, or updates (if you opt-in)
• Comply with legal or regulatory obligations.
   

3. Sharing of Information

We do not sell or rent personal information. We may share information only with:

• Service Providers: Trusted vendors (e.g., website hosting via GoDaddy, payment processors, scheduling tools) who assist in running our business.
• Legal Compliance: When required by law, regulation, or valid legal process.
• Business Transfers: In connection with a merger, acquisition, or transfer of assets.
   

4. Health Information & HIPAA Notice

Ground Up Studio, LLC provides Pilates, Physical Therapy, and Wellness services. Please note:

• Information submitted through our website forms is not considered Protected Health Information (PHI) under HIPAA unless you are an established patient communicating through a secure, designated system.
• For patient-related medical records and physical therapy services, HIPAA regulations may apply. You will be provided with our Notice of Privacy Practices as required by federal law when you receive care in person.

5. Cookies & Tracking

Our website may use cookies and analytics tools to understand how visitors use our site and to improve user experience. You can disable cookies in your browser settings, but some features may not function properly.

6. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your information. However, no method of online transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Children’s Privacy

Our website is not directed toward children under 13. We do not knowingly collect personal information from children. If we learn we have inadvertently collected such information, we will delete it.

8. Your Choices

• You may opt-out of promotional emails at any time by following the unsubscribe link.
• You may request access, correction, or deletion of your personal information by contacting us.

9. Links to Other Websites

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

11. Contact Us

For questions about this Privacy Policy or our privacy practices, please contact us:

Ground Up Studio, LLC
244 Main Street, 2nd flr,
Farmington, CT 06032
860-421-3501
rachel@groundupstudioct.com